Takeaway
Systematic thinking in service design
Services are often comprised of various touchpoints and interactions. Systematic thinking encouraged us to consider the entire customer journey, ensuring that every touchpoint aligns with the overall service vision.
Rapid prototyping using creative methods
Traditionally physical models should be made to facilitate the iterative process. With large-scale design like this project, creatively using Virtual Reality led to more iterations of the product without wasting time on multiple physical mockups.
Thinking outside of the box
Although the studio was intended for a robotics system design, we jumped out of the "definition zone" by prioritizing user needs first. We realized that making an autonomous vehicle, which we thought as a mobile robot that carried passengers, provided a better use experience.